A solution to the insufferable sticky summer heat—a really boring movie. We created “90 Minutes of Air Conditioning,” a 90-minute film featuring nothing but one of the brand’s A.C. units. The film ran at Village East movie theater, and attendees were given free popcorn, soda, a discount coupon to a Midea unit and, perhaps most important, 90 minutes of reprieve from the heat.
#1 on Creativity’s “Top 5 Creative Campaigns You Need to Know About” week of August 22nd.
Production/Editorial/Post Production: Barrelhouse Productions
Director: Brody Bernheisel
